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World No Tobacco Day


World No Tobacco Day 2020

Theme: Protecting youth from industry manipulation and preventing them from tobacco and nicotine use

The World Health Organization (WHO) designates 31st May of each year as the World No Tobacco Day (WNTD). The theme of WNTD 2020 is “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use”.

In recent decades, the tobacco industry has been deliberately adopting various tactics to attract youth to tobacco products. Each year, over 7 million tobacco users die of tobacco-attributable diseases. Internal industry documents has disclosed that their researches and approaches targets at the young generation, from product design to marketing campaigns, so as to replace the loss of consumers due to tobacco-attributable deaths with new young consumers.

WHO emphasizes that the tobacco industry manipulates youth with different strategies, including use of youth-appealing flavours, attractive product designs, promotion claims of “harm reduction”, sponsoring celebrities/influencers and brand events, point-of-sale marketing at vending outlets frequented by children, and indirect marketing, etc.

With the theme “Protecting youth from industry manipulation and preventing them from tobacco and nicotine use”, WNTD 2020 serves as a global counter-marketing campaign to:

  • Unmask myths and expose manipulation tactics of the tobacco and nicotine industries, especially those deceive the youth;
  • Equip youth with the knowledge of the tobacco and nicotine industry’s intention and tactics; and
  • Empower the influencers to protect the youth and fight against the Big Tobacco.

Source: World Health Organization

The themes of World No Tobacco Day in recent years :

2019 - Tobacco and lung health COSH programme
2018 - Tobacco and heart disease COSH programme
2017 - Tobacco – a threat to development COSH programme
2016 - Get ready for plain packaging COSH programme 
2015 - Stop illicit trade of tobacco products COSH programme 
2014 - Raise taxes on Tobacco COSH programme
2013 - Ban tobacco advertising, promotion and sponsorship COSH programme
2012 - Tobacco industry interference COSH programme 
2011 - The WHO Framework Convention on Tobacco Control  
2010 - Gender and Tobacco, with an emphasis on marketing to women COSH programme 
2009 - Tobacco Health Warnings  
2008 - Tobacco-Free Youth  
2007 – Smoke-Free Environments  
2006 – Tobacco : Deadly in any form or disguise  
2005 - Health Professionals Against Tobacco  
2004 - Tobacco and Poverty, a vicious circle  
2003 - Tobacco Free Film, Tobacco Free Fashion  
2002 - Tobacco Free Sports – Play it Clean  
2001 - Second-hand smoke kills  
2000 - Tobacco kills, don't be duped  

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